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Keep your message visible when consumers are willing and able to buy |
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| by Steve H. Fish
Lovin' Life President/CEO |
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Successful advertisers find that continuity of message and theme give them the best results.
Remember that there are three levels of buyer readiness in the marketplace - and you're only going to get results from those who are in the top category - Level 1.
In the bottom category, Level 3, you'll find consumers who can't afford your product or service and who don't want it anyway.
In Level 2 you'll find two kinds of consumers - those who want it but for one reason or another can't buy it, or those who can buy it but for one reason or another won't.
Only in Level 1 are the consumers who are ready to buy. They're the ones who can and will buy your products and services. |
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Steve is also the Publisher/Owner of Lovin' Life After 50 (Formerly Arizona/Nevada Senior World Newspapers.) |
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