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Copywriting -- An Easy Template To Help You Sell More
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In the movie, The Prestige, one of the main characters dissects the elements of a magic trick.
You start by showing the object you're going to manipulate in some way (i.e. make disappear).
You manipulate the object, in this case you make it disappear.
Then, you bring it back. This is the prestige. It's not enough to make something disappear. You need to bring it back.
In essence, what he's talking about is closure. You need to bring closure to whatever you're doing or it will feel unfinished. This is true for a lot of things in life, including your marketing and copywriting. more...
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EXPERTS SAY, STUDIES SHOW - In tough economic times,it pays to boost advertising
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In a tough economic climate like the one we're in, should the smart advertiser cut back, stay the same or increase the advertising budget? more...
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Don't Label it SPAM
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We who write e-newsletters for the most part are doing so to disseminate what we hope is legitimate information. It is certainly the case that many of us are also trying to gain the attention of someone that is a potential customer for our service or product.
That being said, I also understand that we all get a batch of dubious e-mails. The question is what do you do with the e-mails you receive. Is it SPAM or is it possibly good stuff but just annoying due to its volume. more...
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Beyond the Green Wash: The Competitive Advantage of Green Marketing
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Everyone is going "green." But whatever that means, no one really knows for sure. Contrary to what marketers would like to think, when it comes to the environment, the vast majority of people do not have a well-articulated viewpoint. Green-consciousness aside, two out of three consumers cannot even name a single green company. more...
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What Marketing Can't Do For You
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While there's no question a solid marketing program can increase your business, it can't fix everything. Here are 5 things marketing can't do for you:
1. Marketing can't make you an overnight success. Just because you start a marketing program doesn't mean you're immediately going to see your business explode. Marketing is about getting your name in front of your target market on a regular basis until they finally decide to give you a try.
On that note, if you're in trouble right now - sales are down, a new business isn't getting off the ground like you planned -- depending on how bad the trouble is a marketing program may not be enough to save you. A successful marketing program needs time to work and more likely than not, a little money as well. If you're panicked about one (or more likely both) you may need to start looking at other options. more...
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Successful sales promotions? Check out these useful ideas
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Four useful old-fashioned-horsesense ideas that could improve your sales promotion campaigns more...
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Calculating Customer Lifetime Value
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Customer lifetime value has intuitive appeal as a marketing metric, because in theory it allows companies to know exactly how much each customer is worth in dollar terms, and therefore exactly how much a marketing department should be willing to spend to acquire each customer. In reality, it is often difficult to make such calculations due to the complexity of the calculations, lack of reliable input data, or both. more...
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Sales "Secrets" That Don't Work
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The great majority of the paychecks I've earned over the last 52 years have been generated by the hard work and dedication of my colleagues in the sales department. Here are five bogus sales "secrets" that can cause big trouble for you and your sales team. more...
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Check out these practical ideas for A-plus marketing
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Some of the best marketing advice is (a) obvious; (b) old-fashioned; (c) easy as pie to follow; (d) just plain ordinary common sense. more...
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Tips for conducting successful sales calls
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If making sales calls or supervising the sales force is an important part of your job, you might consider this useful sales advice from experienced, successful salespeople
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Why You'll Want to Advertise In March's Summer Choices
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Lovin' Life After 50 invites you to advertise in our March Summer Choices issues. Readers of these March editions will find interesting, useful articles and columns that feature things to see and do this summer. more...
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Dying Media? Take Another, Closer Look
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If you work in or deal with the media business, as I have for 51 years, youll find it's useful to study what the media critics said would happen in our line of work at various times over the last 100 years.
more...
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The 18-49 "Golden Demographic" Is Dead; The Next Decade Belongs to Those Age 50+
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For almost 40 years marketers have been obsessed with the 18-49 year old demographic segment. To them, if you were 50 or older, you did not exist. Turns out for the next ten years, the opposite is true more...
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Common-sense Sales Tips and Cautions
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Without meaning to add to your burdens, I have some common-sense sales tips and cautions for you today, tips and cautions learned and earned the hard way, often by NOT having paid attention to the rules I now pass along. more...
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Understand Consumers and the Media
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It's unfortunate but true that too many marketers don't understand the person who decides the fate of most businesses and most goods and services.
The American consumer. more...
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Seven Useful Sales Promotion Tips
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Sales promotion should have equal footing in your marketing plan with sales, advertising, and public relations. more...
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The Case For Hiring Students and Retirees
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If you play a role in hiring at your business, you might want to consider interviewing students and retirees for your next vacancy. more...
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Tip for Advancing
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Are you looking to advance in the world of marketing? Take a tip from the management styles of two of the shrewdest marketing experts who ever lived: John F. Kennedy and Ronald Reagan. more...
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Six Unheralded Sales Abilities
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Looking for reasons why your selection and hiring process for new salespeople seems to produce a high percentage of poor performers and wrong choices? more...
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Know These Common Terms Used In Marketing, Advertising
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From time to time in this newsletter, we will run simple definitions of the most-used marketing and advertising terms. Here's a sampling of terms that begin with A or B. more...
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Some Things Never Change
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Seven things that seem to remain constant in successful businesses and in life. more...
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Advertising on a budget -- Part 3: Frequency, frequency, frequency
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This is the third article of a three-part series. I'm illustrating the marketing challenges of a small business. more...
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Common-sense Sales Tips
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All good sales departments and all good salespeople are ever on the lookout for useful and practical sales tips that may help to find a prospect, keep an account, close a sale, open a new territory. more...
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Advertising on a Budget -- Part 2: Thinking small
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This is the second article of a three-part series, illustrating the marketing challenges of a small business. more...
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Ten Team-Building Tips
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Ten ways to build your organization's team so that it is effective for the long haul, strong in good times and bad, mutually supportive 12 months of the year. more...
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Beware Magic Formula Sales Systems
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If you are a salesperson or a manager of salespeople, you already know there are more sales systems out there than you can count. Here are some you should be skeptical of. more...
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Learn from the politicians
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Professional political campaigners more and more employ the tools and techniques of business marketers. Some of the political operatives have developed marketing techniques that are more subtle and sophisticated than anything business is doing.
Here are lessons that smart business people can learn from political pros. more...
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Win More Sales With These Tips
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If you make your living as a salesperson or sales manager, you're doubtless on the lookout for ideas and tips that can help you gain more sales. more...
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Eight Important Sales Skills
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The marketing department at Lovin' Life Newspapers suggests that you should consider these eight important sales skills when hiring and training sales staff. more...
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Eight Useful Management Tips
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Whether you own a business, run a department in a business, aspire to promotion in your present company, or hope to start your own business some day, you can always use and profit from simple, useful, business management tips. more...
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More Useful Sales Promotion Ideas
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Strong sales promotion programs should be vital parts of any successful marketing effort. more...
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Many Paths to Marketing Success
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Anybody with self-discipline, common sense, and a strong desire to succeed has a chance to become a skilled marketer. more...
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Personal Steps to Successful Marketing
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Seven simple suggestions for honing your personal skills, broadening your business knowledge, and improving your chances for promotion and higher pay. more...
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Effective Sales Training Tips
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The cornerstone of any strong, successful sales program is an effective sales training program. more...
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Consultants Pro and Con
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Consulting is big business and getting bigger. I will suggest two species of consultant you don't need, and two species of consultants you may very well need. more...
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Coach Your Sales Staff to Success
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There are several common themes in the management styles of successful sales coaches. more...
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Pick the Right Advertising Agency
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How do we select the right advertising agency, the one best equipped to help us meet our marketing and advertising goals? more...
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More Useful Sales Tips
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Here are more useful sales tips from the marketing staff at Lovin' Life Newspapers. more...
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Don't Confuse PR With Advertising
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Far more often than you might think, another bright-eyed and innocent marketing director decides to save oodles of company money by skipping advertising almost entirely. more...
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Recruit the Right Salespeople
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Hiring effective salespeople is almost always a roll of the dice... more...
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Useful Sales Training Tips
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Sales training is one of the most difficult and challenging aspects of any sales and marketing program. Here are several useful tips on how to make it more successful. more...
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Create Stronger Sales Materials
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You already know that creating sales materials and keeping them fresh and updated is an ongoing difficult, demanding job. Tips and suggestions for making that job easier and more relevant. more...
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More tips for ads that sell
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In the advertising business, it's results that count. And one of the best ways to get results for your print media ads is to listen to people who write and design ads for a wide range of clients. more...
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Eight Steps to Successful Sales
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Successful salespeople sometimes wonder whether the rules and requirements of their calling have changed much down through the ages. more...
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Trusting People
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Trusting people will lead to
better management results more...
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How to Recruit and Train Strong Marketing, Sales and PR Staffs
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Is it your job to recruit, hire and train sales, marketing and public relations people for your organization? Here are several suggestions which may help. more...
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9 Steps to Great Marketing
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Ask These Nine Important Questions About Your Next Marketing Campaign. more...
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A Sales Parable
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Careful, These Things Can Be A Self-Fulfilling Prophecy! more...
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Tips for Picking Good Salespeople
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Four experts give advice that may make the job of hiring and training salespeople somewhat easier. more...
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Secrets of Effective Phone Sales
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You already know that telephone style and manners play a key role in selling by phone. In this, the second of a two-part series on using the telephone in sales, I'll suggest further key problems and mistakes of phone-sales people, and once again advance some easy solutions to these problems. more...
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Money-making Sales Promotion Ideas
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Four obvious and, we hope, useful sales promotion ideas, courtesy of the marketing, sales and graphics staff at Arizona/Nevada Senior World Newspapers. more...
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Six Sales Tips
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Six Sales Tips from the Pros May Boost Your Sales Efforts more...
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Keep your message visible when consumers are willing and able to buy
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This article explains the three levels of buyer readiness in the marketplace. more...
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